So it is sort of my job to study branding and what makes it successful. What about the look and feel of a brand makes us want to buy everything that brand has to offer? What makes us want to be a part of it and live like they live? Some brands just get it totally right. They make every last detail special and visually appealing - they even go so far as to make a lifestyle out of it. When a brand presents an entire culture based around their image or product and they make it look totally appealing, fun, inclusive, fascinating.. whatever it may be.. we totally want to be a part of it! How do they do it? I am always trying to put my finger on exactly what it is. But sometimes it is just easier to explain with pictures. So I want to introduce a new series called "The Brand Life". I will be presenting a brand and their products and then showing you the lifestyle/image they have portrayed to back it up through social media and online. When Imogene + Willie introduced their new Fall Line for women my heart skipped a beat. This is a brand that totally got it right.
Dear Imogene + Willie, You really hit the nail on the head! Love, Jane Reaction P.S. I really wouldn't mind owning a pair of these high waisted denim. I think they would change my life!