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Thursday
Aug302012

New Series : The Brand Life



So it is sort of my job to study branding and what makes it successful. What about the look and feel of a brand makes us want to buy everything that brand has to offer? What makes us want to be a part of it and live like they live? Some brands just get it totally right. They make every last detail special and visually appealing - they even go so far as to make a lifestyle out of it. When a brand presents an entire culture based around their image or product and they make it look totally appealing, fun, inclusive, fascinating.. whatever it may be.. we totally want to be a part of it! How do they do it? I am always trying to put my finger on exactly what it is. But sometimes it is just easier to explain with pictures. So I want to introduce a new series called "The Brand Life". I will be presenting a brand and their products and then showing you the lifestyle/image they have portrayed to back it up through social media and online. When Imogene + Willie introduced their new Fall Line for women my heart skipped a beat. This is a brand that totally got it right.

Dear Imogene + Willie, You really hit the nail on the head! Love, Jane Reaction P.S. I really wouldn't mind owning a pair of these high waisted denim. I think they would change my life!  

Reader Comments (3)

I love the story of Imogene + Willie found on their website. It is all about some sweet Grandparents who passed down the legacy of working hard, enjoying life and not complaining! That story was one of my favorite things to read! Thanks Jane!

August 30, 2012 | Unregistered CommenterKlissa

I love this topic...brilliant idea!

August 31, 2012 | Unregistered CommenterChelsey

I am taking a class in Brand Management right now and I absolutely love it! Really interesting series!

October 8, 2012 | Unregistered CommenterAnna

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