I am so excited to share with you a recent project that I worked on! Remember this mood board here? Well,here is a link the the finished product. Lobster and Roo is a lifestyle blog that I was so honored to work on with the lovely Jen Tan, after you check out her blog check out her amazing Pinterest feed, trust me, you'll thank me later!Jen was an absolute joy to work with because she has great taste, knows what she wants and is just one of the nicest people I have met through the internet to date! Thanks for letting me be a part of Lobster and Roo Jen! It was such a pleasure.
Extra! Extra! So, I just thought I would share a little tip with other creatives out there about presenting clients with work. I typically create two different mood boards, style guides and often even render two completely different finished projects (if the project is small scale) and present them both to the client. I let them decide which concept is better and which elements they want to keep, combine, get rid of or change. I have learned over time that showing too many ideas to a client just makes their job deciding which direction to go in much harder. They hired a designer because they wanted creative direction. If I have several ideas at the beginning I usually try to weed out the best two and only show those to the client.