July 12, 2012 Lobster and Roo
I am so excited to share with you a recent project that I worked on! Remember this mood board here? Well,here is a link the the finished product. Lobster and Roo is a lifestyle blog that I was so honored to work on with the lovely Jen Tan, after you check out her blog check out her amazing Pinterest feed, trust me, you'll thank me later!Jen was an absolute joy to work with because she has great taste, knows what she wants and is just one of the nicest people I have met through the internet to date! Thanks for letting me be a part of Lobster and Roo Jen! It was such a pleasure. 
Extra! Extra! So, I just thought I would share a little tip with other creatives out there about presenting clients with work. I typically create two different mood boards, style guides and often even render two completely different finished projects (if the project is small scale) and present them both to the client. I let them decide which concept is better and which elements they want to keep, combine, get rid of or change. I have learned over time that showing too many ideas to a client just makes their job deciding which direction to go in much harder. They hired a designer because they wanted creative direction. If I have several ideas at the beginning I usually try to weed out the best two and only show those to the client.
Reader Comments (8)
Wow, it looks great!
Looks lovely. Nice work! and thanks for the intro to Jen's pinterest.
It looks absolutely amazing. You are incredible Erin!
I still have 1000 thank yous for you!! I hope you are enjoying San Diego!
I'm dying over these color palettes, especially the first one! Your eye is impeccable.
This is really good advice, I always have to convince myself that less is more when it comes to options for clients. Thanks for reminding me.
love seeing your process! where is that lamp oil image from? love the photo!
Love love love the second design and color palette. Modern, fresh, and just quirky enough.